Does Marketing Frustrate You?
The Jones syndrome, have you ever heard of it? There's an old saying, "They are just trying to keep up with the Jones-es" Meaning a person trying to keep up with those that have a little or a lot more than they do.
This happens a lot in marketing. There are those out there doing marketing wanting what the next guy has because they think it's better.
You might call this "The grass is always greener on the other side of the fence" syndrome as well.
Do you try and gauge your success by others success or what others have; if you do then you need to stop this right now.
You cannot judge what you do by others. The determining factors of success differs between you and other people. Each person in marketing is different just as fingerprints are different.
You can't take the finger print of someone else and determine who you are or how much you should make.
You can also not assume you should be at the same level as another marketer because you've been in the business the same amount of time or longer than them.
We all move at different paces, we learn differently and we relate to others in different ways.
So stop beating yourself up. The only rule of thumb you can really judge your success by is this:
- If you are moving forward your a success
- If you are moving backward even you are a success
- If you are NOT moving at all you have failed.
Look not at what others have, look not at what you don't have, just watch the road ahead and keep moving.
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Susan J. Boston
In marketing it's never about you and ALWAYS about the other person. Believe it, Remember it, Practice it and success will be yours.