Facebook Marketing 101 Everything You Need To Know
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Facebook Marketing 101 Everything You Need To Know
Is Facebook marketing a mystery to you? Instead of guessing at what
you need to do, slow down and take the time to learn the basics.
This article is a good starting point for learning how to create a successful marketing campaign on Facebook that will attract lots of customers.
Create a unique Facebook page that is capapble of standing apart from the rest. The key to marketing on Facebook
is to not look just like the other guys. Almost everyone uses Facebook
these days, so you must be different if you want to be noticed before
one of your competitors is.
Consider surfing Facebook as your company instead of yourself. When
you’re on your page, you have the opportunity to check out Facebook as
the page itself. Do this and like pages which you think have a similar
fan base, and then comment on those pages as well to get your name out
to an expanded audience.
Focus all of your Facebook posts towards your business or industry.
Make them relevant and inform your customers and fans about things they
would be interested in. Don’t just make a post without having a purpose.
Your customers already have enough information coming to them, so make
your posts relevant so they stand out.
Create a Facebook ad. Your products or service will only receive so
much promotion from your normal postings. Purchase Facebook ads to
expand your business. These will add to the traffic that your product
brings.
Think of Facebook as a dialogue. A lot of people when they begin Facebook marketing,
talk AT their audience. You need to talk WITH your audience. Feel like
you are having a conversation with them, not like you are announcing
things to them. Remember, Facebook is a social medium. You need to be
social.
Facebook Offers can help you get the word out about a giveaway. All
that needs to be done is you should get the offer set up and use the
Promoted Post option. If your offer is really good, you can consider
opening it up to non-fans.
When using Facebook to promote your business, use photos to convey
messages. Photos are a great way to showcase what you have to offer.
They also allow you to write in descriptions and additional information
that your users will find helpful or interesting. Don’t neglect to
describe your photos, you will be missing out on key SEO and search
capabilities.
Try using a call-to-action graphic to convert visitors to your page
into followers of your page. This will encourage people to “like” your
page in order to receive some discount or content. When people come to
your page, all they see is “like our page for more info”, then after
they like the page, they can see the content.
You should consider hiring someone to handle your Facebook marketing
strategy. Facebook has become very competitive recently due to its high
rate of use, and because of this it can be hard for an amateur to create
a quality page that can stand out. If you do not feel comfortable on
Facebook this is probably your best bet.
Take advantage of theFacebook Places feature. This will allow people
to let others know when they are at your place of business. If you don’t
link your places page with your main page, people will be sent to a
generic page. You want them to end up on the page that has the correct
branding, so link the pages as soon as possible.
Facebook marketing should no longer be a mysterious art. You should now know what to do to get started.
Of course, it’s important to always keep learning! However, the tips
you just read should carry you through the beginning stages of your
marketing campaign so that you can see some success.
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Bruno Duarte is the Owner of http://24HourSuccess.com.
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Comments
Thanks Bruno these are great ideas about using Facebook to promote not only your business but your Facebook page.
Excellent advice and information on using Facebook, thanks for sharing.
Bruno,
Great post and excellent advise. I use to use Facebook a lot more than I do now and the tips you have given to people is priceless. With the information you have passed on anyone should be able to work Facebook and do it right thanks for the tips. I will share!
Bruno many people jump right in and start posting their business opportunity all over the internet and don't realize they are shooting themselves in the foot. They will become frustrated and believe they have failed, and that's not the case. It's the lack of education and training on what to do on social media websites.
I will make sure to add your tip on my next post about social marketing and relationship building, whether on facebook or other social networks. Once again, thanks for pointint it out.
Thanks for the feedback Terri. I guess I should have add it on the post. I guess is something I just take it relationship for granted and think sometimes everyone else does it too considering as you said, is a must and usually the first thing people do when joining facebook and connecting with other people.
Bruno your post has great information, however I didn't see any mention of relationship building. This is a must before you can get new partners to join and customers to buy from you. Anyway just thought I would mention this. Shared via Syndication Automation and Google plus. Have a great day and week ahead.