Expand your network. Your friends and family may be supportive of what you’re doing but they may not be the best sources of referrals. Consider who would make a good customer and then look for ways to meet those people. Depending on what you sell, PTA meetings, local civic associations, regional trade shows, formal lead-sharing groups, and phone calls can all be effective. So, too, can networking online through social media groups and sites, and online forums if done correctly. Don’t spam the sites or groups with ad for your products or service. Just participate in and contribute helpful information to the groups that are likely to include prospects for your services and you will get known.
Optimize Your Social Media Profiles. Be sure you have a business-oriented social media profile set up on the major social media sites and a business page set up as well. Be sure your personal profile looks professional. Even if you point people to a business page, those who want to do business with you may also look for your personal pages
Get a website set up and be sure it looks professional. No matter how many social media groups you participate in or how many local networking groups you belong to, potential customers are likely to take a look at your website before they call you to discuss your services. If you sell products, selling online make it easy for your customers to buy no matter what time of the day or night they want to shop.
Talk to people. Anyone and everyone, as circumstances allow. The woman next to you at the “friends” table at a wedding or the man sitting in the seat next to you on the airplane, might just be a customer. Instead of staring into space or reading a book, strike up a conversation. Find out what they do, and To Read more visit Entrepreneuress Next Door
Wishing you well,
Entrepreneuress Next Door
~ Turned her Can’ts into Cans ~ Her Dreams into Plans ~