"How To Be An Entrepreneur" is the 23rd in my 2022 series of articles based on my real life experiences, professional insights, personal views and fun stories.
My hope is that in them you find joy and inspiration.
HOW TO BE AN ENTREPRENEUR
Mr. Carpenter was Carpenter by name and a carpenter to trade. His workshop was crammed full of coffins in various stages of preparation, all on order to the undertaker whose funeral parlour was located next door. When the undertaker passed away (yes they pop their clogs too), Mr. Carpenter bought that business.
He also acquired the disused country manor at the end of the same street and opened it as a retirement home. For good measure he purchased for Mrs. Carpenter two nearby shop units which were converted for use as a creche and children's pre-school nursery. She in turn bought a third unit which became a book shop supplying schools, pupils, local government and employees with their text books of learning.
All the while Mr. Carpenter continued with his local authority contract work in the renovation of old town properties into modern apartments for let to newly weds. Those couples then inevitably employed his services throughout their married lives.
Carpenter rarely felt the need to advertise his businesses, any of them. Clientele passed from one enterprise to the next in a continuous flow as the various stages of their lives unfolded. Baby to toddler, toddler to teenager, teenager to marriage, marriage to retirement - and then beyond. Plus there were referrals.
Mr. Carpenter had constructed the perfect business model. A veritable cradle to grave solution. One with multiple income streams and a guaranteed customer base.
Many hugely successful entrepreneurs operate in like manner. They build up a series of 'crossover businesses'; enterprises which are inter-related, continuous and feed each other with repeat business and sales.
I developed my own business in just such a way.
I am Tom Riach. I live and write in the sunny south of Portugal.
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'HOW TO BE AN ENTREPRENEUR' is an original copyright Tom Riach feature.
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See you there! Regards, Tom.
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