Hello All,
I am George Pierce, This post is about split testing, A/B testing, and MVT (multivariate testing). If you are not familiar with split testing, I urge you to stay with me. If you are familiar with split testing, I hope that this post will give you some new insights that will prove to help you make lots more money as an affiliate marketer in 2023.
What Is Split Testing, A/B testing, and MVT?
Some marketers consider split testing, A/B testing, and MVT to be all the same, and although they are not, the idea behind all this is to make one or more changes to a sales page, landing page, squeeze page, etc., and then compare the results. Most experts recommend that you test for at least a week or two, then determine your 'winner'. Next, tweak your winner, one or more times and compare the results and continue to repeat and repeat. Your goal is to improve your pages' results and this kind of testing is one of the very best ways to make that happen.
If you want to make more money next year, split testing, A/B testing, and MVT are going to help you!
The good news is that there is software available that will help you
Technically you can split-test any web page and technically every web page has a job to do, and that job is getting your visitors to take some kind of action. I suggest that split testing should be applied to pages such as sales pages, landing pages, and squeeze pages, pages that ate going to result in a signup, a purchase, a donation, a membership, or a trial offer vs. a content page.
What Should You TEST?
The variations are almost infinite. Some examples are:
Buttons
Graphics
Emails
Email subject lines
Email mailing times
Pricing
Images
Demographics
Sign up forms
Sales copy
Colors
Fonts
Headlines
Redirects
Interim Pages
Bridge Pages
The list is endless and should be applied to your marketing funnels and to your emails. If you are not testing, you are not optimizing your results. Testing can take you from mediocre to seven figures.
Not all testing is magical, but persistent testing can be close. Simple little changes such as a different font, or a different color CTA button can have a surprisingly positive impact on your results.
Free Testing Tools
Most free testing tools are NOT really free, rather a free trial, or the free version is so limited, it not going to be very helpful.
BUT...
There is a FREE Testing Tool that is worthy of your attention! The tool is Optimize. It is by Google and I feel that it is a great tool to get started with. https://optimize.google.com Google Optimize is also available as a Chrome Extension.
Testing TIP:
Make one change at a time. Let's say you change the color of your headline. You can test several colors at once, but that is all that you want to test. Test one thing at a time. Again, you can test multiple variations, if you like, but only one thing at a time.
BROKEN!??
If you are new or experienced, your pages are not going to be perfect. Testing enables experienced marketers to maximize their income. Testing does even more for newbies! A major obstacle that I have faced and that I believe that all newbies face is not knowing what is broken. I have created so many BROKEN pages, and when I was new, all I knew is that the page was not performing, it was BROKEN, definitely broken, but how was I going to fix it when I had no clue as to what was wrong?
Testing!
Testing can fix broken pages! As a newbie, each test is a revelation, a learning experience, and a step toward success.
The New Year's Eve Party
Every New Year's Eve, Matt hosted a huge New Year's Eve Party. The guest list had grown each year. Matt heard a man knock on the back door.
He was greeted warmly, although Matt was not sure who he was. He recognized the face, but could not come up with a name. Nonetheless, Matt led the man to where the drinks were.
Matt and the man chatted away for a couple of hours before the man confessed.
'I should tell you,' he confided to Matt 'I was not invited to your party."
I came over to let you know that some of your party guests' cars are blocking my driveway.'
The man went on, 'My wife has been waiting in the car. She sent me over here to get the cars moved so that she and I can
go out.'
Thank you for reading.
Much success,
George Pierce
PS. For more free help and training, visit my YouTube channel:
Comments
I agree that A/B testing must be taken seriously, because if you don't your marketing efforts won't work and this will lead to failure. The person will get frustrated and want to quit because they didn't know about A/B testing. The first step is getting edcuation, skills and training for online marketing (network/affiliate) and your blog posts, videos offer so much value and people are getting educated plus skills and training. Excellent on being a go-giver by helping people to succeed online.
It's hard to imagine George that any serious business person would not try out and compare 'this and that' with regard to every aspect of their enterprise and marketing their goods or services. And yet, so many do not, they simply take a hit-and-miss approach and, of course, mostly miss! So your guidance is much needed and well timed. Enjoy a prosperous year ahead.