After reading an article “Online Marketing is a Public Service” in Realtor Mag by Scott Schang, I realized that Online Marketing when handled properly can propel any business to incredible success.
Let me explain, when the housing market took a nosedive in 2007, many Realtors, including me, had to come up with a new business model for our companies.
There was no longer any money to run expensive ads in glossy House Magazines or classified ads in the Real Estate Section of the Sunday edition of the local newspaper.
The only way to reach consumers seemed to be to use free tools online like WordPress for websites and Craigslist for advertising and making a complete switch of all marketing to online.
As Scott mentions in his article, marketing online was the answer to communicating with buyers, sellers and borrowers because as he puts it: “at that time most consumers would have picked chewing off their own arms rather than talk to a real estate or mortgage saleperson.”
Many of us struggled with this challenging, new way to market our businesses. We all scurried to learn how to build websites that were attractive yet educational for the consumer with lead generating features that would bring much needed prospects.
Great Success & Abundant Blessings in All You Do!
“What I am, is not out there. It is in me”. Helen Keller