Those of us in network marketing have heard this dozens, perhaps even hundreds of times! In my opinion, it is a ridiculous statement!
In Corporate America, companies have a CEO, Vice-Presidents, Supervisors & Managers and the General Workers. Somehow THIS business model does look like a Pyramid! The guy at the top makes far more than those below him. In network marketing, those who join on the lower levels have as much opportunity as those “above” them to earn a large income. They are not limited by “titles,” and if they work hard—patiently, consistently and persistently, they can earn as much or more than those who joined before them.
It can be annoying to hear prospects—or friends and family—refer to our businesses as a Pyramid Scheme. We know we have a real, legitimate business, and that term automatically indicates that others believe it is a scam.
I can be difficult to respond to people who refer to our businesses in that way without sounding defensive or offending them. We all know that there definitely are scams, Pyramid “Schemes,” but they are in the minority. A very important part of being able to answer people is that WE must totally believe in our companies and KNOW that they are reputable.
Another misconception many people have is that when they join a network marketing company, they are paying to get a job. “Why should I have to pay for a job?” It is our responsibility to educate them about the difference between a job and owning a business.
I have found some people—even with an explanation—simply don’t “get it,” and obviously there is no sense in even trying to recruit them. No matter what we say, some people will still believe that if they have to pay, it is illegal.
On the other hand, if a prospect IS actually seeking a JOB, there is no reason to try to change their mind.
Some network marketers don’t understand that everyone is NOT qualified to work in the industry, nor will they ever want to do so. For instance, if I refer someone to my website to learn more about the business and they do not go there, I do not want them on my team. They cannot follow instructions.
Know when to move on to the next prospect. No matter how hard we try, some people will never understand that network marketing is a perfectly legitimate industry. Others will never understand why they have to pay to work with our companies. Know that the prospect is not a good candidate. Next!