Learning From Disaster Survivors
Learning Marketing from disaster survivors my come as a surprise. I have done some learning from disaster survivors this past year and God knows we have had plenty.
To see a Fema list of 2013 disasters: Click Here
- Tornado in Moore Okla
- Bombing in Boston
- Texas Fertilizer Plant
Some were very close to me some quite far away but each and every time, I sat glued to my TV with my heart bleeding and aching for those effected. Naturally, I as most do shared my concern and feelings with other people. This is what I found:
- Some felt the same
- Some would not even watch
- Some just didn't care
- Some just glanced at the news stories
Now I have a feeling, if you have been in marketing anytime at all you can correlate the connection here to prospecting in marketing. But, that's not your lesson here just pointing something out.
This is the lesson: (First however tiny bit of homework)
[ I want you to go real fast, Google a disaster and look at the rubble. Now I realize that unless this actually happen to you then you cannot totally accomplish this, but try and imagine this was something that happen to you. ]
Sitting this past year watching all the disasters that have occurred throughout the United States alone, each time I could feel the shadow of loss,pain and being totally disoriented.
I can't even dream of what the real thing must be like, I hope I never am faced with that type of Chaos.
Each and every time without fail however, I have seen people in the throws of complete devastation telling the world, " We will come back, we will rebuild, we will be stronger."
I don't know about you, but in all my life of marketing never have I face a disaster like the people in real life have and you have to think...
If that's the attitude it takes to come back, rebuild and be stronger than ever, is there any wonder that 98% of the people working on line don't make it?
In real disasters you have no control you have no choice; if you want to live you just decide to succeed.
Unfortunately, in marketing you do have the choice.
Make the right one people.
P.S. If by any chance you can afford to give any amount possible to the Red Cross or any of the disaster relief programs that help in times of disaster please do!
Caring is all there is without that all is lost,
Susan J Boston