To grow your network marketing business you need to do:
1. Targeted lead generation
2. Automated prospect follow-up
3. One-on-one relationship building
4. Sponsoring and
5. Training
If you have a single system to perform all these functions, so much the better. If your MLM company or upline group does not provide system(s) to accomplish these targets, you absolutely have to set them up yourself. But it's a lot easier to go someplace where they understand these MLM sponsoring secrets and already have an established, tested & proven system.
I will explain a bit about each aspect of a great sponsoring system.
1. Targeted lead generation. Why do you want to build the dream for somebody else? How do you think you're ever going to make somebody have a dream? You only want to talk to people who ALREADY have the dreams, the goals, the desire to be successful.
Don't put yourself in the position where you have to convince somebody to get up off the couch, turn off the TV, quit watching the football game and drinking beer. Leave those people alone. They need to do that stuff. We need people in our lives and in this world who do that. Let them do that.
ONLY talk to people who have the goals, dreams, desires. These are the people that are COACHABLE. These are the people who will build the business, no matter what. Target THOSE people. Then your business will be fun & exciting. You'll have massive duplication when you work with targeted people.
How do you find them?
You want a lead generation system that brings you ONLY the most qualified people. A lead who is a reader is far more likely to have long-term network marketing success than most other leads you get. That is who you must target.
How? You promote a website that has only one objective: capture contact information. So when a visitor comes to your site, their only options are signing up or leaving. And you do your best to make them an offer they cannot refuse. I prefer to offer a great ebook because, again, Leaders are Readers.
2. Automated prospect follow-up. The secret in network marketing is following up with people. People are busy. Our lives are busy. It's best to have an automated email system going out to these prospects. Your emails must tweak their mind, answer questions, create a relationship in print. You want your automated follow-up to create a relationship with your new friend.
It's mandatory that you have a system in place to follow-up with people automatically, so you don't have to do it. Because guess what?
You might be on vacation. So you need an automated follow-up system.
3. One-on-one relationship building: your most important MLM sponsoring secret. Network marketing is a relationship business. You want to sponsor them one at a time and bring them in one at a time.
The only way you can do that is to build a one-on-one relationship with those people.
I've seen organizations come online and they sponsor people using some downline building system. But none of those people ever upgrade, none of those people ever buy product, because there's no relationship. If you ever tried to call one of those people and say, "Hey, I'd like to visit with you -", they won't even return a phone call.
So it's most important to have relationships when you're building the business. They've got to know that you care.
This step is crucial.
And I promise you, if you build people, then people will build your business.
4. Sponsoring. Wow! I love that word, "sponsoring." See, I take that word differently than most people. Why?
Because I take YOUR success personally.
When I'm your sponsor, I'm your sponsor for life. I'm 52 years old. And in 50 years or so, I'll be going to your funeral, or you'll be going to mine. If I'm your sponsor, that is the way it is. You & I will be in business together the rest of our lives.
So wouldn't you rather sponsor people that you want to associate with? My mentor told me, "Only sponsor people that you'd want to go on a thirty day cruise with."
Wow! How important is that? Don't just sponsor somebody who can fog a mirror. ONLY sponsor people who you really want to build a business with.
5. Training. Absolutely the lifeblood of your business is teaching, training, coaching & mentoring new people on how to do network marketing.
You better have a step-by-step Action Plan. You've got to train them. Be there for them to point them in the right direction. Be a good finger pointer, you don't have to be the expert. This is easy for anyone to duplicate.
They need to learn the skills of how to do MLM. That's critical in the training process. You can train a dog. But for people, you have to teach them the skills they need to do this business.
Ninety-two per-cent of the world's population is sales resistant. They don't like to sell, don't like to be sold. So don't waste your time studying the product ingredients. That is not where your focus should be right now.
Study people. Learn how to listen to people, and you will own your business, and you will own your life.
Get plugged into my training system.
This is what you call a "Greased Chute." Step 1 flows smoothly into Step 2. Step 2 into Step 3. Step 3 into Step 4. Step 4 into Step 5. And step 5 into Step 1.
And so on and so on.
The term 'greased chute' means there are NO bumps along the way. No impediments, nothing whatsoever to even slightly slow the flow of a prospect from one step to the next.
To be long-term successful, you MUST have a 'greased chute' marketing system for your opportunity. I love mine because it offers total training in the skills of working with people, so that you get better and better, and your people can plug into exactly the same training, making it far easier for you to help them as you gain more & more experience.
Terri Pattio
MLM Coach
Mentor with a servant's heart
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Comments
You are a teacher at heart Terri, your post are always an inspiration to me and increase my knowledge. Shared around the net. Thanks for sharing your knowledge with us.
Thank you Carolyn for your feedback today.
Excellent post. Terri! I loved how you laid it out step by step. This will really help people.
Like Deana I had to revisit wisdom.
Thanks Terri, I am reading this for the second time. Great advice , learning more from you each day!
That's good to know Christine, and I am your friend and mentor.
As always great information Terri, I learn so much from your articles. Even though we are not in business together I still consider you a mentor. Sharing this on twitter.
Terri I always walk away from your PR with more information and a smile. You have a way of getting right to the point while keeping it amusing. Thank you. Sharing.
Excellent post, liked and tweeted for you Terri. Have a great day with your Girl.
Appreciate the comments Carolyn and Dr. F.
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