Don’t Take TheRoad To Ruin
Road To Ruin
Far too many entrepreneurs get too caught up in their dreams to
see what’s actually going on around them. {For instance, there’s
a woefully misbegotten notion that “If revenues are large enough,
there’s bound to be some profit in there somewhere!”.
That my friend is a reliable road to ruin.
Unless you have pockets so deep they bottom out in China, you.
must keep costs in line with revenues …
otherwise you will surely crash and burn.
(I’m sharing what I know regarding this topic from all-too-painful personal experience.).
{So here’s a key attitude you need to nurture:.|Here’s a key attitude you need to nurture:.}
REALITY is Your Friend and will keep you from taking that road to ruin.
Develop an eye for what’s working, what’s not, and what needs to get done in your business. Don’t let your emotions override good judgment. And if you need help to do this, get it.
Principles of “Magnetic Marketing” are totally based on Reality and will keep you from that road to ruin…
I’ve heard the refrain, “This won’t work for MY business …” too many times to count. Or the emotional response of “My customers are too sophisticated for THAT kind of marketing…”.
These responses weren’t based on anything remotely resembling any kind of thoughtful analysis of results. Just gut reaction.
{But the REALITY is that “magnetic marketing” DOES work … for any business, whether and on and on for Products, Services,what-have-you.
Watch the case study below from Lloyd Irvin – who transformed a.
struggling martial arts school (his passion) into a massive success and stopped his road to ruin.
His reality is one you should, definitely learn from and model.
{In fact, after watching the video you may want to take a moment, do some Googling, and go check out his website … he’s doing a number.
of things quite right and they’re well worth analyzing.
Timothy Eller
Comments
Thank you Susan
Timothy,
This is an excellent post! What I find so ironic is the mention about those that say, "My customers are too sophisticated for THAT kind of marketing…" It's ironic for the simple reason that Magnetic Marketing is based and built by the very nuances of those of sophistication. i.e. "Wealth attracts wealth"
As for those that think, "This won't work for my business" they need to stop and think:
If you are in business you are selling something (be it what ever) to make a sale first the buyer MUST be attracted to what is being sold. Therefore, magnetic marketing is for every business.
Again wonderful post,
Susan
Thanks Terri
Brilliant and well written blog post Timothy. You are on point with this one. I have shared it to the universe for many more to see your wisdom.