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SEO - What Are The Type of Anchor Texts? Part 3

SEO - What Are The Type of Anchor Texts? Part 3

Let's get started because I have a lot to tell you about the type of anchor texts. 

The first type is:

Image Anchor Links

Adding ALT text to your image description is important? Your ALT text for images is what Google reads as the image’s anchor (in other words image is part of a link).

Image anchors are healthy because they diversify your anchor text profile. Plus, they can improve your SEO for Google images. When you write a descriptive ALT text for the image link.

Long-Tail Anchors

Long-tail anchors contain more words. These give you a chance to include your keyword along with some related, descriptive, generic, or branded keywords.

Sometimes, long-tail anchors can include an entire subheading or headline for a link. Other times, writers will link to a whole sentence. While you don’t necessarily want to write long-tail anchors all the time, they can be useful for SEO. Plus, you can’t control what other sites do.

Here's an example:

You can read part one and two in this series at the links below. 

SEO - Link Building and Backlinks

SEO - What Are the Types of Anchor Texts?

Now I know what you're asking yourself "Does Anchor Text Affect SEO?"

Google has always used anchor words to learn what webpages are about, so it can rank it for the right keywords.

Now this makes sense to me and it should to you too.

What I'm sharing with you comes straight from Google, anchors provide more objective descriptions of a link than the pages can provide for themselves through metadata.

Additionally Google says anchors also help the algorithm crawl pieces of content that don’t or can’t supply a copy on the internet for indexing. Such as: images, programs, apps and documents.

Keeping it real now about Google.

Before 2012, marketers used lots of exact match anchor keywords to manipulate the Google algorithm. By using keyword-rich anchors to point at your site, you could end up ranking in the first spot for keywords – even if your site wasn’t at all related to the anchor text topic.

If multiple sites chose the same anchor text to link to the same page, Google figured it must be related, so it should rank high!

Well, Google finally figured this out and released the first of its Penguin updates in April of 2012, which cracked down on anchor text specifically. A ton of marketers saw their rankings plummet and rushed to tweak their anchor strategy.

So what's a marketer to do:
Avoid Too Many Exact Match Anchors - it's not all that bad for SEO strategies. Google still pays close attention to anchor words, but if you are trying to manipulate the algorithm with anchors, you should expect Google to catch on.

In other words don't wear it out!!!

Keep in mind that Google adds new algorithms and updates existing algos all the time. One day, you could wake up and Google could have updated to detect the difference between branded and exact match anchor text for EMDs. You just never know.

It's best to keep your anchors relevant, avoid over-optimizing, and create a positive experience for Google users above all else.

Since Google is the top search engines, it's best to follow their rules because they have the power to index and rank your pages and this means traffic to your website when you're in the number one position on the first page in their search engine.

When you do what I have shared with you, then you're sure to be a hit with Google. 

Coming up next in this series is "SEO - How to Optimize your anchor text"

Thank you for reading and I look forward to your comments and questions below.

Terri Pattio
Founder - Syndication Express - Blog Syndication
Social Media Strategist
MLM Coach/Mentor with a servant's heart



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Terri Pattio - Founder/Owner of Syndication Express.
Creator of TP Twitter strategy
Owner of Winning Domains and Small Business Websites

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    • Top Member
      Your comments gets indexed on Google especially if you use keyword(s) or keyword phrases. I know this is true and a fact. Thank you for reading and commenting Francis.
  • Top Commentor
    Actually I know more about ranking pictures than Videos. My information about ranking videos all comes from a friend who is doing it daily. I have searched his videos using keywords which I know people pay big dollars to have ads on Google pages in that niche. His videos are there, and he isn't paying to be there.
  • Top Member
    Thank you Dennis for your input and comment. You should take time to publish a blog post on ranking videos using anchor text. I believe it would be beneficial for people in the SE community to know this since you show some knowledge on the subject. Just something to consider Dennis.
  • Excellent SEO info Terri ! Webmasters have to keep GOOGLE happy.. but also our visitors and potential customers, CONTENT is KING.. and , as you said , link building, back links and anchors can drive search engine traffic to our website to Review the CONTENT ! I will share.. Thanks Terri !
  • Top Commentor
    I believe the biggest telling tale is that you can rank videos on a page one where people are paying a premium to have their ads at the top of a Google page. This is done by using anchor text. Remember though that the video has to be relevant to the anchor text and keywords. When you search photos you will find that they are there because of their alt text. Pictures used to be the simplest way to rank for keywords through the alt text.
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