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SEO - What Are The Type of Anchor Texts? Part 3

SEO - What Are The Type of Anchor Texts? Part 3

Let's get started because I have a lot to tell you about the type of anchor texts. 

The first type is:

Image Anchor Links

Adding ALT text to your image description is important? Your ALT text for images is what Google reads as the image’s anchor (in other words image is part of a link).

Image anchors are healthy because they diversify your anchor text profile. Plus, they can improve your SEO for Google images. When you write a descriptive ALT text for the image link.

Long-Tail Anchors

Long-tail anchors contain more words. These give you a chance to include your keyword along with some related, descriptive, generic, or branded keywords.

Sometimes, long-tail anchors can include an entire subheading or headline for a link. Other times, writers will link to a whole sentence. While you don’t necessarily want to write long-tail anchors all the time, they can be useful for SEO. Plus, you can’t control what other sites do.

Here's an example:

You can read part one and two in this series at the links below. 

SEO - Link Building and Backlinks

SEO - What Are the Types of Anchor Texts?

Now I know what you're asking yourself "Does Anchor Text Affect SEO?"

Google has always used anchor words to learn what webpages are about, so it can rank it for the right keywords.

Now this makes sense to me and it should to you too.

What I'm sharing with you comes straight from Google, anchors provide more objective descriptions of a link than the pages can provide for themselves through metadata.

Additionally Google says anchors also help the algorithm crawl pieces of content that don’t or can’t supply a copy on the internet for indexing. Such as: images, programs, apps and documents.

Keeping it real now about Google.

Before 2012, marketers used lots of exact match anchor keywords to manipulate the Google algorithm. By using keyword-rich anchors to point at your site, you could end up ranking in the first spot for keywords – even if your site wasn’t at all related to the anchor text topic.

If multiple sites chose the same anchor text to link to the same page, Google figured it must be related, so it should rank high!

Well, Google finally figured this out and released the first of its Penguin updates in April of 2012, which cracked down on anchor text specifically. A ton of marketers saw their rankings plummet and rushed to tweak their anchor strategy.

So what's a marketer to do:
Avoid Too Many Exact Match Anchors - it's not all that bad for SEO strategies. Google still pays close attention to anchor words, but if you are trying to manipulate the algorithm with anchors, you should expect Google to catch on.

In other words don't wear it out!!!

Keep in mind that Google adds new algorithms and updates existing algos all the time. One day, you could wake up and Google could have updated to detect the difference between branded and exact match anchor text for EMDs. You just never know.

It's best to keep your anchors relevant, avoid over-optimizing, and create a positive experience for Google users above all else.

Since Google is the top search engines, it's best to follow their rules because they have the power to index and rank your pages and this means traffic to your website when you're in the number one position on the first page in their search engine.

When you do what I have shared with you, then you're sure to be a hit with Google. 

Coming up next in this series is "SEO - How to Optimize your anchor text"

Thank you for reading and I look forward to your comments and questions below.

Terri Pattio
Founder - Syndication Express - Blog Syndication
Social Media Strategist
MLM Coach/Mentor with a servant's heart



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Terri Pattio - Founder/Owner of Syndication Express.
Creator of TP Twitter strategy
Owner of Winning Domains and Small Business Websites

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  • Top Member
    Yes Robin this is true, you can use the information for email marketing and advertising.
  • Top Commentor
    Excellent Series Terri. A nice tutorial to be printed out and studied while you're setting up your Site. But also great for email marketing and running advertising.
  • Top Member
    Thank you Robin for your comments and I'm happy to know it was informative and beneficial for you. This is my goal to help people in the SE community to get free traffic from Google to their blog/web pages.
  • Top Commentor
    Terri this is a valuable Series on Anchor text, keywords and SEO. This topic requires real time and effort but if it's done right the first time, it will definitely put you in the best position to be found in the Search Engines, especially the coveted Google. A statement that needs attention: "Since Google is top dog search engines, it's best to follow their rules because they have the power to make or break you and this means you'll get no traffic to your website". I look forward to the next installment.
  • Top Member
    My goal in publishing this post is to educate people about backlinks and link building. I'm thankful for your collaboration on the first blog post and I believe it has much value for SE members and non-members that will read it. I suggested that you publish a blog post about backlinks and you told me that you didn't have time to do it. I thought we could collaborate and we both added information for the benefit of people on the SE platform. I don't see our writing styles as being 'very different'. As long as the information gives people value for their time. I told you I would give you credit for your contribution. This is how I operate because it's right and fair.
  • Top Commentor
    Terri, I laugh at myself a lot. In truth your articles are first class. They cover the material about anchor text and backlinking as the professional you are. The articles also show you go to the source to find the best information possible. In truth I never would have added anything to the article you asked me to help write if I didn't believe together we could create something of real value. Our writing styles are very different, yet we each covered material the other didn't. If you remember I did say no attribution was necessary.
  • Top Member
    I saw your comment on Linkedin and I thought you could have worded it better.
  • Top Commentor
    You have known me for 8 plus years so I am wondering why you ask this question.
  • Top Member
    Are you a lay people Dennis?
  • Top Commentor
    This is very important ""Google says anchors also help the algorithm crawl pieces of content that don’t or can’t supply a copy on the internet for indexing. Get SEO correct and it can take your article a long way up the ladder in Search...ditto for YouTube. It's as relevant as ever so good to keep the rules in mind when adding content to Google,which we do just about every day. Thank you Terri!
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