3 Ways to List Building Offline
List Building Offline
Why Not Do List Building Offline as Well as Online?
If you have been around Internet marketing, you know that list building is critical to your online success. How many times have you heard it said, ‘the money is in the list’? Marketers go through great trials trying to build their list, sometimes resorting to buying a list. Because Internet marketers are so wrapped up in list building online, they often overlook a source of targeted leads. By doing so, they leave money on the table! Instead of just building your list online, why not build your list OFFLINE?! Here are some list building ideas that will have you snapping up leads offline faster than you can blink your eyes!
Meetup Groups
Meetup.com is a hotspot for leads for ANY business! Simply go to www.meetup.com to find groups in your eara that your target market is using. Before you go to a Meetup, contact the organizer. Tell them who you are, and ask if there is someone in the group that you should know. Your goal is to connect with no more than five people, as you will want to meet with them one on one at a later time.
Not only should you attend a Meetup group, but another great way is to start your own! This alone puts you in a position of authority. Whatever group you start, make it a ‘beginner’ group. A beginner group will draw people to you that want what you have. An expert in your field will not necessarily come to your group. Give free or low-cost classes, and have a sign in sheet and collect business cards. Olay! List building has just happened!
BONUS TIP: Meetup.com also has a sponsorship feature that allows you to add advertisements to your group. Use that to promote any relevant affiliate or primary business offers.
Networking Events
Networking Events are often touted as useless. That could not be further from the truth! If you do it right, networking events can be a great source of leads. At networking events, you often get 30 seconds to say who you are and what you do. You often hear, “My name is ______, and I help people (insert your service).” Pretty bland right!
BUT… if you walk in with a flyer with a free offer, you will make a statement! An alternative is this:
Example:
“Did you know that there are almost a billion people on Facebook? How would you like to know how to find the right people to talk to?”
– As you’re giving your 30 second pitch, you’re passing out your flyer with a free offer to receive ‘5 Steps to Fire up Facebook’. You direct them to fill out their information and return the flyer to you at the end of the meeting. In 30 seconds, you have managed to increase your list by 50% or more with the people in the room!
Speaking Engagements
Usually people start running in the other direction when it comes to public speaking. There is no better way to have an impact on a large number of people than with speaking engagements. Seek them out!
Your local Chamber of Commerce and business groups are always looking for speakers. They may not be able to pay you, but the exposure is PRICELESS. Request a copy of the attendee list so that you can follow up with the attendees by phone. Simply ask if the attendee would like to be added to your email list – BUT be sure to give them the benefit of being added to your list, such as: ‘Get all your social media questions answered’, or ‘receive free resources’.
By overlooking offline list building opportunities, you are cutting out what can be a significant revenue source. You can build a following offline and then invite them to follow you online. Many successful marketers have followed this model and are generating six figures and above. Get out in your community and get connected!
Internet marketers know that list building is an essential step to success. The thing that internet marketers need to realize is you can build your list offline as well. Using methods listed in this article, you can build yours just as quickly offline as you can online!
Comments
Thank you Susan and glad to hear that. There isn't one near me so might have to think of finding people in my area who might be interested in starting one up.
Hi Merle,
These are wonderful ways to network! I am a member of Meet up and it's great! Thanks for spreading the word.
Susan
Shared and Liked
You never know !!!
Thank you so much Stacie and so true. It is a shame we are all so far away from one another. It would be great to meet face to face with all our friends here.