Hello All! I am George Pierce. This post is about getting your focus OFF money, OFF members, and OFF subscribers! HUH? When your focus is on the wrong things, success is going to be difficult to impossible. As you are about to discover, most of us are focused on the wrong things. What this means is that we are handcuffing ourselves! Although we are not doing this on purpose, although our intentions are good, we are accidentally sabotaging our efforts.
Although you may firmly believe that your focus is in the right place, it is not. Having a money agenda, membership agenda, or subscriber agenda takes your focus off what matters. Certainly, these agendas matter, but they are secondary. They are a result of what matters.
What Does Matter?
What matters is that we engage in the right activities. What will help us to figure out what these activities are, is a change of focus. Above is a combination of a couple of snapshots from my most recent online adventures.
I believe that when most people look at stats such as the above, they see subscribers, they see members, or they see the money, which is often close to zero or even less than zero when you are starting.
On a YT channel, what we need to focus on are views and watch time, especially watch time. On a website, what we need to focus on is bounce rate. When viewers aren't watching your videos, or are watching your videos, when visitors are leaving your website or staying on your website, this is what matters. Your stats will tell you what you need to know.
The solution is almost obvious!???
Find out what your audience wants, then give it to them! It is called niche research.
If you are experiencing the same poor results that I encountered at the beginning of my online adventure, then you are probably doing what I did. I was focusing on the wrong things, and NOT on my audience. In my case, that was a tough lesson to learn, because I had to learn it the hard way.
Focus is easy to change and your results will soon follow.
Thank you for reading.
Much success,
George Pierce
PS. If you are open to looking at how I am growing a YouTube channel with an adaptation of the Faceless Video strategy, without ever making a video, without being on camera, and without spending money, allow me to invite you to watch my Faceless Video training which includes niche research as step one of three.
Comments
This is truly awesome. It is hard not to get caught up in th metrics. But focusing on the right activities is imperative.
You nailed it! It is all about engaging in the right activities, thank you, John.