Why should you use short form Video?
Marketing has become, how fast can I give enough information to get those who find it, to want to know more. When you market you are looking for the largest possible volume of visitors/viewers within your niche as possible. This knowing that many are not going to even inter your funnel. Marketing is about exposure.
What to consider?
- How much information of value can you give in less than a minute?
- Can you create enough interest to get people to either click through or comment on what you have posted?
- How much time can you afford to waste?
With Short Form video all you are doing is creating interest. Most people can find time to view a video which is less than a minute long. It is important to remember it takes 7 to 10 exposures to something before people really start paying attention.
Time is your most valuable asset
This is true of those who will become customers as well. People today want instant gratification. With Short Form video you can answer the first simple questions prospective buyers might have. It doesn't take long to create a short form video. Using this method, both you and your potential customers are saving time.
For more detail please follow the link below.
https://lisech.com/why-is-short-form-video-doing-so-well/
Comments
Thank you Dennis for sharing your advice and tips in the SE community. This is information need to know about.
Sadly, it only has value to those who see it and use it. Thankfully with Syndication Express more people are seeing it.
YT, TT, IG, FB, etc, both the platforms and the users are already geared to this strategy which is a true WIN ~ WIN scenario, thank you, Dennis.
Thanks George, I believe companies need to ask themselves why are so many social media now set up for short videos? People want to gain information as quickly as possible, and social media has listened.
Short videos are in for sure. People don't like to watch long videos anymore.
With short videos as well you have to learn how to get someone's attention fast. If you don't have their interest in around 3 seconds they won't even watch a short video.