Split Testing You Can Use Now!

[George Pierce]

Hi ALL! I am George Pierce. This post is about three easy ways to split test. There are two ways to determine EXACTLY what your audience wants!  Niche marketing helps you to find out what your target market wants, and then split testing helps you to be more exact.  Learning what people want and giving it to them is a simple "success secret".   I say simple, because, even a newbie can apply these two strategies.  I discovered the following years ago, I was shocked at how easy this was, and I still am.

“Find out what people want, and find a way to give it to them."

— Chris Guillebeau

 

Split Testing ~ A/B Testing

 

This post is about split testing.  Split testing will work on almost any aspect of Internet marketing.

 

If you are not familiar with niche marketing, I invite you to watch the following video and then couple the strategy with split testing.

 

 

Interest-Based Marketing

 

The official name of this kind of marketing is called Interest-based marketing or buyer-focused marketing.  This strategy targets users based on their interests. Niche marketing (in the video above) uses free tools to zero in on your target market, split testing allows you to get even more exact, thus helping you to hit the bull's eye! 

 

Your benefit is knowing exactly what your audience wants, so you can give it to them, which means you can make money online, lots of money!

 

 

What is split testing?

 

Split testing, which is also known as A/B testing, is a marketing technique that compares two versions of a digital asset to determine which performs better. It's a very useful tool for improving web pages, social media posts, emails, titles, calls to action, images, and more.

 

It is EASY!

 

Setting up a split test is simple:

Create two or more variations
Choose the percentage of your audience to receive each version
Watch the results

Choose a winner!

Rinse and Repeat.

Three Examples

The following are three easy examples of A/B Testing or split testing that you can use right away.

1. Subject Line/ Title Test

Your subject line is the HOOK for your email, your title is the HOOK for your website or blog. Make a small change and see which works best.  You can test different approaches such as curiosity and urgency in order to find which grabs more attention.

 

For example, you can compare urgency ~ “Your Last Chance; Ends Tonight” with “You Will Love This Offer”.

 

2.  Call To Action

 

You can change your call to action in several ways.  You can change the wording, change where you put it on your website or in your email, or add more than one.  You can also experiment with adding images and buttons. 

 

3.  The Overall Layout

 

You can change the look and feel of your websites, blogs, and emails easily by making changes to the layout, such as single column, double column, and triple column as well as adding or taking away visuals.

 

 

What You Will  Discover About Split Testing

 

More Engagement: Visitors and subscribers will spend more time, and make more clicks.

Data-Based Improvement:  You eliminate the guesswork with user-based results to guide your options.

You Can Best Focus On Your Audience: You can learn exactly what your audience wants in order to build strong connections.

More Money:  Aspiring Internet Marketers often do a much better job than they realize.  A little testing and tweaking can help you more than you might think.

The benefit of split testing is that it helps you to adapt to your target audience's preferences with precision. 

It is proven to work, so let it work for you.

Thank you for reading.

Much success,

George Pierce

PS.  For more free make-money online training, visit my YT training channel.

PPS.  The Niche Marketing video is part of a playlist.  This means that at the end of the video, the next video in the training series will play automatically. 

 

[Tom Riach]

Brilliant article George which both shows the simplicity and demonstrates the effectiveness of what are essential marketing techniques. While Santa's approach may be somewhat drastic, the success of his delivery system demonstrates the principle admirably!

[George Pierce]

I like Santa's approach, thank you, Tom.