Hi ALL! I am George Pierce with about 20 years of online experience. This post is about how to spend more time marketing and spend less time creating. Most content creators are using AI as a way to reduce creation time.
I am in favor of AI, but I also know that a "personal touch" is important. AI, of course, takes away the personal touch.
I believe that I have discovered a way to help add at least a bit more of a personal touch to our content.
I have sort of accidentally been using marketing strategies to help with marketing and branding and uniqueness, which have added that personal touch, yet my content creation time is almost zero. Allow me to explain.
SANDWICH!???
For website content, I use AI, specifically, Spin Rewriter, to rewrite articles. To make them more appealing and more personal, I often SANDWICH the rewritten article between an intro and an outro and add relative images. I pay particular attention to the top image, which is a part of my intro. It needs to help the article to connect with visitors, a good connection means visitors stay.
For training video content, I often use AI, Spin Rewriter to rewrite the content and Create Studio for text-to-speech, also SANDWICHING the content between an intro and an outro. The intro is for branding, the outro is a CTA for likes and subscribers. Both the intro and outro add a personal touch.
For my classic media website, I use content that is already created, but unlike almost all the other similar channels, I add an intro and outro.
My original intent was to reduce bounce rates on websites and on YT, to help viewers remember my channel as well as to like and subscribe. Inadvertently, there is the additional benefit of being unique, as well as a sense of a personal touch.
The above snapshots are from one of my YT channels. It is a channel that uses already-made videos such as old TV shows, old movies, old cartoons, and so on for its content. What makes it different is that, as mentioned, the videos are sandwiched between an already-made intro and an outro.
Allow me to share two more tricks that will help you.
SHARING
Almost every piece of content that is put on the Internet, be it an article or a video, is SHARED on social media sites such as Syndication Express. Facebook. Twitter, Reddit, Tumblr, and so on. The sharing, however, includes interaction. Interact in a real and sincere way, such as commenting, liking, sharing other content, responding to comments, and responding to questions. My intent is to get more and more exposure. The more exposure, the more visits or views. The hidden benefit is that this interaction adds a personal touch.
When sharing, may I suggest that you share with a mindset that you want to make friends. I believe you will be very pleasantly surprised at your results, as well as make some new friends.
In addition, use the same approach regarding comments on your posts or on your videos.
LONGER CONTENT
Regarding articles, search engines favor articles that are more than 2K words long. So... create articles that exceed 2K words. Regarding videos, longer videos are more likely to get more watch time. More watch time is a powerful indicator, YT interprets more watch time as meaning that people like or love your videos. This means that YT is more likely to share your videos with more people, which means more views, and ultimately more subscribers.
Longer content takes almost the same amount of time to create (using the above methods) but will mean more visitors or more views.
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I invite you to check out the intro and the outro...and, perhaps, the movie in between.
When it comes to finding content for articles, a free tool called Ubersuggest, a free Chrome extension,
can help you to find content that people are interested in. In other words, content that lots of people are reading
is a good indicator and Ubersugget will also help you to find keywords that have good search volume with less competition.
When it comes to videos, Keyword Explorer from TubeBuddy is my favorite tool, it is free. With videos, YT search will show you
how popular a video is, TB will help with keywords.
Thank you for reading.
Much success,
George Pierce
PS. If you would like to see how I am using pre-made vintage videos to grow a YT channel, I am using a simple and free three-step process and I share the process step-by-step. Click here to see if it might work for you.
Comments
Effective marketing does require creativity. How much though depends upon the creator. The internet is being changed by Airtificial intelligence (AI). Some people do entire articles, build websites, and create videos using only AI. The problem with this is it removes personalization.
AI is great, but as you say, it is impersonal. Thank you, Dennis.
Just One More Thing ~ Colombo. Allow me to add that when you are consistent, on occasion, you will be LUCKY. Post regularly and on occasion, your results will surprise you, in a good way. The video is getting views, and, just as importantly, it is getting great WATCH TIME...because it is longer.
Thank you for reading.
George Pierce
Thank you for sharing this George. This is powerful content you're very creative and but also generous with the training, tips, and resources you share with your followers. As well as providing valuable content for us to pass along to our followers.
The more I give back, the more I receive. It is my pleasure. Thank you, Robin, I appreciate your support.