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SEO - Link Building and Backlinks

SEO - Link Building and Backlinks

SEO - Link Building and Backlinks

The information below is presented by Terri Pattio.

Link building is one of the critical factors for boosting your search engine rankings in Google. Since Google is
the top dog search engine, this is a guide on how to get those important backlinks for SEO purposes.

The words you choose for linking out and into your site matters greatly. Those words are called anchor text, and
Google’s algorithms pay more attention to them than newbies (and even some marketing veterans) realize.

In the early days, you used to be able to game the Google system by keyword stuffing anchors. Well, Google
noticed and now carefully watches not only which words you choose to link, but also how often you use them and
the surrounding text.

Yes, the technical details are a little complicated, but the basics are easy enough for everyone to understand
and apply.

By optimizing—but not over-optimizing—your anchor words and learning the best practices, you can fine-tune your
SEO and watch your rankings climb. If you break the rules, Google can penalize your site. (That's NO good.)

In this post I'll explain what is an anchor text, and why is is important?

An anchor is the text you click to move from one internet destination to another; it literally anchors two
different locations on the internet together.

While anchors typically link webpages, they can also initiate downloads and link to documents like PDFs or files
in Google Drive. That is why you should only click anchors from sites you trust, and hover over the link with
your mouse – but don’t click! – to make sure the URL looks legit.

Here is an example:

MLM Training is my site for MLM/Network, Affiliate and Internet Marketing Training website.

In that sentence, the word “MLM Training” is the anchor text. By hovering our mouse over the anchor, we can rest
assured knowing it links to the MLM Training homepage and not a mysterious malicious file.

The text you choose for anchors are important for a few reasons:

They tell your readers what to expect before they click the link. A link is a promise. Anchor words are THE
promise about what is on the other side of the link, so they must be highly relevant.

They tell the Google algorithms what your content is about. Google’s algorithms use your anchor choices to make
sure you are not engaging in spammy practices AND to understand the topics you are linking to in your copy.

Go here to read my article titled "What are the Types of Anchor Text?" to learn more on Link Building and Backlinks. 


The information below is presented by Dennis Thorgesen. Many thanks to you on sharing your knowledge about Backlinks. 

Backlinks are an important part of being found on the internet. The search engines have made it very clear that
they are important. Since you want your website or blog to be found, it is important to understand what search
engines want.


What backlinks are most important. According to Matt Cutts a former employee of Google the first 25 are the most
important. I have never seen any newer information where this has changed. This means you want to use a lot of
forethought when creating those first 25. If possible at least one should be a .edu link. This shows search
engines you have at least some expertise in your field. As many of the others as possible should be high ranking
sites that somehow relate to your keywords.


People who are searching are looking for something. The words they type into the search bar mean something to
them. In most cases people are searching for information before they buy. This doesn't include some local
searches. Local searches are more likely to be aimed at something a person wants to buy either at their
destination, or on the way there.


This means to search engines that a person had better find information leading them to what they are considering
buying. With backlinks you are just adding value. The way to think of it is this. If a person buys a certain
product could they possibly be interested in mine as well? Links that don't fit this should not be used.


Did you ever wonder why you see and hear about rel/no follow links? Are you aware that search engines actually
expect to see some (links to your website that you don't expect to be followed)? Something you should consider is
search engine bots follow them anyway. They also expect about 35% of the links you create to be rel/no follow.


The information above is an required and the purpose of this post is to help you reap the benefits from the
Google and get indexed and ranked in the search engines so you can get free targeted traffic.


Terri Pattio
Founder Syndication Express
Social Media Strategist


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Terri Pattio - Founder/Owner of Syndication Express.
Creator of TP Twitter strategy
Owner of Winning Domains and Small Business Websites

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  • Thank you so much, Terri this info. is very valuable. I now understand Anchor Text lots of clarity. Much increase and prosperity to you, keep helping us grow our business a very kind act. Have a phenomenal day.
  • Top Video Contributor
    I appreciate the help. Terri. These tips are the ones that help separate us from the crowd.
  • Top Member
    Thank you Robin and Micky for reading and commenting. I'm happy to know the information in my blog post helped you. I strive to educate others to be successful.
  • A beautiful morning to you Terri. Your Blog was informative and interesting. You are another one that has enriched my life in many ways. God Bless you and have a wonderful Sunday!
  • Dennis, it has been a long time for me on SEO skills. You amaze me with your knowledge and all of your services that you offer and I know first hand on your Branding for a company. I am so glad our paths have crossed
  • Top Commentor
    Excellent Post Terri, I learned a lot about the importance of backlinks and how to use them. As well as how to use Anchor text to be specific for people who are looking for what you have to offer. The Contribution from Dennis also offered some valuable tips. I liked the tip on using .edu.
  • Top Member
    Thank you Micky for your comments on my blog post. I'm happy to know that you found it informative. Yes it's important to know and use this information for SEO.
  • Top Commentor
    Thanks Micky for my part in this. This is one of the subjects that really excites me. Many people don't realize back-linking fits under the branding umbrella. It is one of many areas I have to keep up with to give my clients the value they deserve.
  • Terri, this is one of the most informative and well explained writing on SEO, backlinks that I have read. It is important to know and even more so to use. Will share this
  • Top Member
    In answer to your question Biswajit, you have to think like your reader and ask yourself questions that will get people looking for the information you have on your blog. In other words find sites that are similar in your niche. The travel industry is huge and there are plenty sites out there for you to link too. The comment Dennis offered is a good start for you to get started with. Thank you for reading and commenting.
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