Hi Everyone! I am George Pierce. I have about 20 years of online experience, and this post is about a FUN part of your online business which is experimentation.
The most common online experimenting is called Test and Tweak. The idea is to make a small tweak such as changing a word in a title, background color, or location of a page component. If your results improve, your test becomes your new standard. Testing and Tweaking is a way to continually improve your online performance. If you are not testing and tweaking, try it, it is fun. In fact, make it part of your online process.
Examples of this kind of experimentation are happening all the time. In a regular business, however, experimenting can be costly and risky. Mcdonalds, Chuck E. Cheese, Drive-in Theaters, and Drive-In Restaurants are a few experiments that worked out.
Online examples are Blogs, Social Media sites, email, squeeze pages, and YouTube. What is exciting about your online business is that you can take experimenting to the next level, easily, quickly, and often with little to no cost. Your risk, in other words, is minimal, almost zero.
Why experiment?
Because we all get great ideas about improving our online business. Some will fail, but some will work. But they will not work if we do not put those ideas into action.
Here is a recent idea of mine.
As a way to get more exposure, more views, and more subscribers, I am using the idea of an 'incentive'. This idea revolutionized the email capture page (a squeeze page), so it might prove to help channel growth.
Above is a short clip from a hot video on my channel. The section of the videos that I am sharing has average watch times of 150 to 200%! People are not just watching this clip, they are often watching it TWICE.
My thought is to give away this highly-watched clip as a free sample. People love 'shorts', people love highly watched clips, and people love samples, so, this might work. I don't know if I do not try.
If you want to use this for yourself, TubeBuddy has a new option called Suggested Shorts. Click on it and it will show you which videos and the exact segment.that is HOT.
Tubebuddy is a free suite of tools that will help you with your YT channel. Suggested shorts are meant to help you to create YT 'shorts' built around the most watched parts of your most watched videos. That is an awesome idea, and I am taking it a step further,
To access Tubebuddy: https://tubebuddy.com/IMT
My point is to not be afraid to try new ideas, you might be pleasantly surprised.
Thank you for reading.
Much success,
George Pierce
PS. I have been using GIFs in emails for about 2 years, the big dogs started using them about 8 months ago, the email companies, about 4 to 6 months ago. If you get a good idea, try it.
Comments
Thank you George. You always share valuable content, as well as tons of great tips. You're very creative and you always encourage your readers, viewers and subscribers, to test themselves and try new things. And new ways of doing things. I think the incentive is an awesome idea.
Experimenting is one of the best ways for me to find out what works, and, of course, what does not work. Thank you, Robin.
Few people become 'successful' or 'specialists' in their field overnight George; there is inevitably a learning cycle ... and that itself is ongoing. Trying this and that, taking the knocks in the process, are essential elements on the road to achievement. Experimenting makes sense. It's also fun!
I believe that successful people experiment without even thinking, it is sort of a habit. Thank you, Tom.
Most of us as affiliate marketers call this track. A man out in the pond trying to catch fish would call this baiting perhaps..LOL. But it is important to tweak and make changes for the best possible results.
Exactly! I am about ready for a trailer and it is going to be 'bait'. Thank you, John.