How to build a timeless brand in the age of AI - part 1

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How to build a timeless brand in the age of AI - part 1.Focus on the foundational branding principles.There are some things at the core of small business bra...

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  • Top Commentor

    Lexus wouldn't be my choice Dennis ... but Lisech is! Aquestion ... Do you believe that AI adds to or detracts from personalisation?

    • Top Commentor

      Tom, unless AI is searching through what you created, how can it be personal? As of yet personalization has never been the reason for AI's existence. AI strictly looks through data created by anyone, and shares the most relevant information to your query it finds. 

  • Top Member

    This is timely information on branding in AI era Dennis Thorgesen and thank you sharing your video here. 

    • Top Commentor

      Actually we are finding that many companies are strugging because of AI. They don't realize how much personalization matters in today's marketing world.

    • Top Member

      Okay thanks for the information.

  • Top Video Contributor

    Knowing our audience is a core principle, thank you, Dennis.

    • Top Commentor

      When you are marketing there is nothing more important than knowing and understanding your audience and their touch points. Unless you are working on increasing your market share every thing you do should be aimed at a solitary ideal customer. When you reach your solitary ideal customer, others will feel the same pain or want the same pleasure.

       

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